A little more about us...in case you wanted to know!

We are Matt and Paula Pierce, a husband and wife app development team also known as Cryingboymedia.com.   We set out a couple of years ago to learn about the mobile app business and were initially interested in games.  We decided to create DietBrain as our first major project because, well, we needed to lose weight.  I (Paula) had struggled with my weight since Jr. High school and had tried many things over the years.  I occasionally had moderate success, but for the most part could just never stick with anything.  When we started to really break down the reasons why we struggled so much with other programs it seemed to come down to the same set of problems.

Programs are too labor intensive

Many programs as well a weight loss apps requires a LOT of planning, shopping, and preparation in order to follow them.  Plus, the suggested food and lifestyle are often so far off from your usual behavior and lifestyle that they are too difficult to realistically incorporate.

Programs require a lot of focus on making better choices

Ok, I know this is a good thing, but when I am at a low enough calorie level to produce a loss of 1-2 lbs. per week, I am frequently hungry and cranky.  I don't want to focus on better choices or create a meal plan when I am in that state.  I want someone else to feed me so I can just move on.  If you ask me to make any choice of any kind at that moment, it usually involves the word "whatever" and satisfying my hunger.

Programs are too expensive

Many weight loss apps are simply an extension of another program which either costs a fortune for a membership or more often for the products and food you must buy to maintain them.  Sure, there lots of good free ones available as well, but then I still ran into the problems mentioned above.  For me, tracking my food as I went along was too tedious.

Maybe you think I'm just too lazy

Maybe I am.  Or maybe I'm just tired and overwhelmed.  Does it have to be so hard?  Isn't there something a little more simple out there?  Well, if there is I never found it.  So we made our own.

And now we are bringing it to you.  And it works.  Well.

Matt Pierce

Matt Pierce


Matt Pierce holds a B.S. in Computer Science from Eastern Washington University and his day job is a firmware engineer. Firmware engineer by day, software engineer by night :) Matt has always been a builder and a tinkerer and has a passion for technology and software and suffers from the geek's dilemma of believing everything is understandable if you just study it long enough! :)   


Paula Pierce holds a B.A. in Visual Art from Seattle Pacific University and an B.A. in Interdisciplinary Studies from Eastern Washington University with an emphasis in Film and Education.  She has always been the flaky artist type but is kind of turning into a nerd with an interest in business in her old age.  I don't know whats wrong with her.

Please feel free to get in touch with us!